Which Part of Your LinkedIn Profile Should Be Your Virtual Elevator Pitch?

Your LinkedIn profile serves as your digital business card, and just like in real life, you need a strong elevator pitch to capture attention quickly. On LinkedIn, the “About” section (previously called the Summary) is where your virtual elevator pitch should be. This section gives you the space to concisely communicate who you are, what you do, and why it matters—within a few short paragraphs.

Why the “About” Section is Ideal for Your Elevator Pitch

1. Immediate Visibility

The “About” section appears near the top of your LinkedIn profile, right below your name and headline. It’s one of the first areas visitors see, making it the perfect spot for a virtual elevator pitch.

2. Space for Personalization

Unlike your headline (which is limited to 220 characters), the “About” section gives you up to 2,600 characters to craft a compelling story about yourself. You can use this space to:

• Summarize your career experience.
• Highlight key skills and achievements.
• Mention what drives you professionally and personally.
• Include a call-to-action (such as inviting people to connect or discuss opportunities).

What Should Be Included in Your LinkedIn Elevator Pitch?

Your elevator pitch should be concise, engaging, and highlight your professional value. Here’s a breakdown of what it should include:

1. Who You Are (Introduction)

Start with a brief introduction. Mention your current job title or role, your industry, and your expertise.

• Example: “I’m a seasoned marketing professional with 10 years of experience helping brands grow through digital strategy and creative content development.”

2. What You Do (Value Proposition)

Explain what you specialize in and what value you bring to your industry or profession. Focus on your core skills and how they benefit your audience.

• Example: “I specialize in creating data-driven marketing campaigns that increase engagement and drive conversion rates.”

3. Why It Matters (Impact)

Highlight the impact of your work. This is where you share your key achievements or the outcomes of your work to showcase the value you offer.

• Example: “In my previous role, I helped increase social media engagement by 45%, leading to a 20% growth in revenue over two quarters.”

4. Call to Action (Engagement)

Invite your audience to take the next step. Whether it’s connecting, discussing a potential collaboration, or offering a service, give them a reason to engage with you.

• Example: “Let’s connect to discuss how I can help your business achieve its marketing goals.”

Example of a LinkedIn Elevator Pitch

Here’s how you can structure your elevator pitch in the “About” section:

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I’m a marketing strategist with over a decade of experience driving growth for tech startups and Fortune 500 companies alike. I specialize in creating personalized, data-driven campaigns that improve brand visibility and increase ROI.

Throughout my career, I’ve developed and implemented strategies that have consistently outperformed industry benchmarks. In my most recent role, I led a campaign that increased lead generation by 30%, driving a $5M revenue boost within six months.

I’m passionate about helping brands tell their story and reach their target audience in a meaningful way. Let’s connect and explore how I can help your business grow.

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Other Sections That Complement Your Elevator Pitch

While the “About” section is the main area for your elevator pitch, a few other sections can support it:

• Headline: Your headline should capture your role or expertise in a concise format. This acts as a mini-pitch.
• Experience: Use this section to provide specific examples of your accomplishments, supporting the claims in your elevator pitch.
• Skills & Endorsements: Ensure your key skills are aligned with the expertise mentioned in your elevator pitch.

Conclusion

The “About” section of your LinkedIn profile is the best place to present your virtual elevator pitch. By crafting a compelling narrative about who you are, what you do, and the value you provide, you can capture attention and encourage engagement with potential employers, clients, or collaborators. Always remember to keep your pitch concise, impactful, and authentic.