Real Estate Headshot Cost: How Much Should You Expect to Pay?


A professional headshot is essential for real estate agents who want to build trust and establish a strong personal brand. A polished, well-taken headshot can help you make a positive first impression, attract clients, and stand out in a competitive market. But how much does a real estate headshot cost? In this guide, we’ll cover the different factors that influence pricing, typical costs in various locations, and an affordable alternative using HeadshotsWithAI.com.

Average Cost of Real Estate Headshots

The cost of a real estate headshot varies depending on several factors, including the photographer’s experience, location, and the services offered. Here’s a breakdown of what you can typically expect to pay:

  1. Basic Headshot Package ($100 – $200)
    • What’s Included: A short session (15-30 minutes) with a professional photographer, usually resulting in 1-3 final edited images. Ideal for agents who need a quick, no-frills headshot update.
    • Who It’s Best For: Those on a budget who need a simple, professional headshot without additional features.
  2. Standard Headshot Package ($200 – $400)
    • What’s Included: A longer session (30-60 minutes), multiple outfit changes, and 3-5 edited images. This package may also include light retouching to ensure you look your best.
    • Who It’s Best For: Agents who want more options to choose from and need a few different headshots for various purposes (e.g., business cards, social media, website).
  3. Premium Headshot Package ($400 – $800+)
    • What’s Included: A full professional session (1-2 hours) with a variety of settings, lighting setups, and outfit changes. Includes extensive retouching, multiple final images, and sometimes a consultation on styling and posing.
    • Who It’s Best For: Real estate professionals who want a high-quality, comprehensive portfolio of headshots. Ideal for team leaders, brokers, and those building a strong personal brand.

Factors That Affect the Cost of Real Estate Headshots

  1. Photographer’s Experience
    Experienced photographers with a strong portfolio typically charge more for their services. If you’re looking for the best quality, it’s worth paying a little extra for someone who specializes in headshot photography.
  2. Location
    Prices can vary significantly depending on your location. For example, headshots in major cities like New York, Los Angeles, or London are often more expensive than in smaller towns or rural areas. Photographers in these cities may charge a premium due to higher studio rental costs and greater demand.
  3. Additional Services
    Retouching, hair and makeup, and outfit consultations are extra services that can increase the cost of a headshot session. Some photographers include basic retouching in their packages, while others charge separately.
  4. Number of Final Images
    The more images you want, the higher the cost. Some photographers charge per photo, while others offer packages that include a set number of images. Be sure to clarify this before booking a session.

Affordable Alternative: Using AI to Enhance Your Real Estate Headshots

If you’re looking for a cost-effective way to get a professional real estate headshot, consider using HeadshotsWithAI.com. This platform uses advanced AI technology to enhance your existing photos, giving them a polished, studio-quality finish without the need for a traditional photoshoot.

How It Works:

  1. Upload Your Photo: Take a clear, well-lit photo with your smartphone or camera and upload it to HeadshotsWithAI.com.
  2. AI Enhances the Image: The AI automatically adjusts lighting, sharpness, and background, creating a professional headshot.
  3. Download Your Enhanced Headshot: In just minutes, you’ll have a polished headshot ready for use on business cards, social media, or your real estate website.

Benefits of Using HeadshotsWithAI.com:

  • Affordable: Save hundreds of dollars compared to traditional headshot sessions.
  • Quick: No need to schedule appointments or wait for days to receive your final images. Get your enhanced headshot in minutes.
  • Professional Finish: The AI technology ensures your headshot looks as if it was taken in a professional studio.

What to Expect During a Real Estate Headshot Session

  1. Preparation
    • Wardrobe: Choose solid, neutral colors that reflect your brand. Avoid busy patterns or bright colors that may distract from your face. Bring a few outfit options if your package allows for it.
    • Hair and Makeup: Consider getting your hair and makeup done professionally. A polished, well-groomed look is essential for a great headshot.
  2. The Session
    • Posing: The photographer will guide you through different poses to capture your best angles. Be open to their suggestions, but don’t be afraid to ask for specific shots you have in mind.
    • Lighting: Good photographers know how to use lighting to highlight your features and create flattering, natural-looking photos. Trust their expertise to make you look your best.
  3. Post-Session Editing
    • Basic Retouching: Most photographers include light retouching to remove blemishes, brighten your smile, and enhance your overall appearance.
    • Advanced Editing: Some packages offer more extensive editing, such as background changes or color adjustments. Discuss your preferences with the photographer before the session.

External Resources for More Information on Headshot Costs

  1. Fstoppers: How Much Should You Charge for Headshots?
    A detailed guide on what influences headshot pricing and how photographers set their rates.
  2. The Balance Small Business: Professional Headshot Tips
    Learn what makes a great headshot and how to prepare for a professional session.
  3. Forbes: The Importance of Professional Headshots
    Explore why having a polished headshot is critical for your career, especially in client-facing roles like real estate.

FAQs About Real Estate Headshot Costs

  1. How much does a typical real estate headshot cost?
    Prices vary depending on location, experience, and services offered, but you can expect to pay anywhere from $100 to $800. Basic packages may start at $100, while premium packages can go up to $800 or more.
  2. Can I use my smartphone to take a real estate headshot?
    Yes, you can take a high-quality headshot with a smartphone if you use good lighting and a clean background. To make your DIY photo look professional, consider enhancing it with HeadshotsWithAI.com.
  3. What should I wear for a real estate headshot?
    Choose solid, neutral colors and avoid busy patterns. Wear something that reflects your brand and makes you feel confident. Consider bringing multiple outfit options if your package allows it.
  4. How can I save money on real estate headshots?
    Consider using HeadshotsWithAI.com to enhance your existing photos. It’s a cost-effective alternative to traditional headshot sessions, providing professional results without the high price tag.
  5. Do I need to hire a professional photographer for a headshot?
    Hiring a professional photographer can ensure a high-quality, polished image, but it’s not always necessary. With tools like HeadshotsWithAI.com, you can achieve a similar professional look at a fraction of the cost.
  6. What is the turnaround time for receiving headshots from a traditional session?
    Most photographers will deliver final edited images within 3-7 days after the session. If you need a headshot quickly, consider using HeadshotsWithAI.com for immediate results.

Get Your Professional Real Estate Headshot Today at HeadshotsWithAI.com and save time and money. Create a polished, studio-quality headshot without the hassle of traditional photoshoots.

Founder of HeadshotsWithAI.com at HeadshotsWithAI | Website | + posts

Othman Naimi is a tech enthusiast and imaging expert specializing in AI-driven headshot solutions. With a background in computer science and a passion for innovation, Othman leverages advanced technology to create impactful, professional portraits. His articles on Headshotswithai.com offer valuable insights and practical tips for enhancing your visual presence.